VidScale: A Better Way to Deliver Content

The internet is about to grow like never before, adding 25 billion new devices in the next 4 years while there is an increasing adoption of robots in the form of automatic driving vehicles and drones. All of these new devices and technologies push the network to its limit, and require an extreme level of low-latency control and highly efficient data delivery. It is the perfect time for the emergence of new type of content delivery platform. VidScale has built this new kind CDN, one which places quality above all else. VidScale delivers better performance for two reasons: one economic, one technology-based. First, VidScale makes service providers a part of the economic upside of operating and investing in a CDN. That’s the economic part. As a result of this participation, service providers embed VidScale deeply into their privileged access networks, enabling a higher level of performance and a richer feature set–the technology part. VidScale opens up thousands of service provider networks and their exclusive capabilities to the content providers of the world, on a single, unified platform.

A few years back, VidScale’s COO Adam Rizika was celebrating his wedding anniversary, and tried to share the experience virtually with friends and family around the world. The live stream was an unmitigated disaster due to poor, unpredictable internet quality. Adam looked into the root causes, and learned that most Global CDNs prioritize cost-savings over delivery performance. These perverse priorities had ruined his ability to share this precious life moment, and there were no alternatives. Adam’s frustration led to inspiration. VidScale was conceived and built on the principle of making these bad streaming experiences a thing of the past.

Quality of Experience isn’t a priority for many CDN providers, but for VidScale it is the company’s raison d'être. For VidScale, doing the hard work of integrating into hundreds of operator access networks worldwide and sharing in the financial upside is the only way to deliver the best end user experience. It’s not uncommon for CDN providers to have an antagonistic relationship with service providers in their constant quest for cost savings. However, for VidScale, it’s worth sharing to achieve untouchable quality.