A few years back, VidScale’s COO Adam Rizika was celebrating his wedding anniversary, and tried to share the experience virtually with friends and family around the world. The live stream was an unmitigated disaster due to poor, unpredictable internet quality. Adam looked into the root causes, and learned that most Global CDNs prioritize cost-savings over delivery performance. These perverse priorities had ruined his ability to share this precious life moment, and there were no alternatives. Adam’s frustration led to inspiration. VidScale was conceived and built on the principle of making these bad streaming experiences a thing of the past.
Quality of Experience isn’t a priority for many CDN providers, but for VidScale it is the company’s raison d'être. For VidScale, doing the hard work of integrating into hundreds of operator access networks worldwide and sharing in the financial upside is the only way to deliver the best end user experience. It’s not uncommon for CDN providers to have an antagonistic relationship with service providers in their constant quest for cost savings. However, for VidScale, it’s worth sharing to achieve untouchable quality.
When you recognize that the market for delivering content is not a zero-sum game, you have taken the first, most-important step towards a better kind of global network
Whether it’s TV, movies, gaming, live events, social networks, Ultra High Definition High Dynamic Range video, augmented or virtual reality, VidScale’s focus is moving bits around the globe and consistently delivering the best-possible end-user experience.
Adam asserts “When you recognize that the market for delivering content is not a zero-sum game, you have taken the first, most-important step towards a better kind of global network.”
VidScale empowers Service Providers as invested participants in the value chain of content delivery. This helps foster synergistic partnerships among content and service providers worldwide with one goal in mind: the best possible Quality of Experience for content consumption, today and tomorrow.
Adam asserts, “We are working with Ericsson, a company that holds the distinction of one of the most-trusted service provider partners, to develop this trust and make VidScale’s platform a success.” While content ingest happens all around the globe, VidScale is initially focused on the Asian and Pacific service provider markets. Growth beyond APAC will happen soon, says Adam.
Today, VidScale is focused on APAC service providers, with imminent geographical expansion. Over time, VidScale will work with service providers to offer more of their core network services to content providers worldwide. As new technologies emerge, like live UHD HDR video, augmented and virtual reality, VidScale will work with technology providers to create the best-possible quality of experience for these applications.