Our CDN services are global, carriergrade and massively scalable
Tata Communications, a global provider of communication solutions, offers a complete spectrum of innovative services to help customers have an efficient and secure, carrier-grade CDN. “Our CDN services are global and carrier-grade. Our CDN platform rides on an ISP backbone that carries 24 percent of the world’s internet routes. This gives the CDN preferred pathways to eyeballs across the globe and the scale to handle thundering herd traffic patterns. This is borne out by the fact that the Tata Communications’ CDN is consistently ranked high in performance globally, both by independent 3rd party sites as well as our customers, thus making for a Superlative Digital Experience,” reveals Aditya Jayaraman, Global Head, CDN Business, Tata Communications.
In the video delivery market where customers range from tier 1 broadcasters to OTT players to live events, Tata Communications provides customized end-to-end solutions, right from acquiring content from the broadcaster by downlinking from satellite, encoding it in multiple bitrates and viewing formats, and delivering the content to the end user, rapidly, seamlessly, and reliably. “We have a unique ability to provide an end-to-end solution—from the source of content all the way through to end-devices.
As an example, Tata Communications is the official CDN provider of Formula 1. The company has powered Formula 1 to seamlessly reach out to its millions of fans across the globe with a complete solution. “We provide an end-to-end solution that starts at the race track and ends at viewer’s end-device, globally,” says Jayaraman.
Tata Communications’ technology leadership and focused approach to fostering a culture of innovation has led the company to be an exclusive service provider in the market. “We look at market opportunities very differently. We are here to help broadcasters, OTT providers, and enterprise CMOs reach new audiences each day. We do this across North America, Europe, MENA, India, and Asia. And we are committed to lowering the Total Cost of Ownership of these solutions for our customers,” says Jayaraman. Over the next 18 months, Tata Communications is looking to accelerate the OTT phenomenon and break further ground in enterprise Digital Marketing.